A task management app for users
struggling to break down their task
View Prototype
Duration
10 Weeks
Tools
Figma, FigJam
Role
UX/ UI Designer
Team
Independent
As I was walking down the street, I noticed signs for accessibility access and wondered: How accessible is this world? Are there areas still lacking inclusivity? What about the digital space—are apps truly designed for everyone, or are some groups being left behind? These questions sparked my curiosity and led me to explore the problem space of accessibility, driving me to create a solution that prioritises inclusivity and ensures no one is overlooked.
I focused on ADHD accessibility and found that many workplaces aren’t built for neurodivergent people, making productivity, job stability, and support a challenge, I wanted to help change that.
People with ADHD struggle to stay on top of tasks and manage their workload in a way that works for them.
I started by researching ADHD in the workplace to understand the challenges neurodivergent employees face. Turns out, they struggle much more with job security and career growth, highlighting just how poorly workplaces support them reinforcing the need for a real solution.
To deepen my understanding of the problem and ensure my assumptions were accurate, I conducted three user interviews with individuals who have ADHD. I chose interviews as my primary research method because ADHD challenges in the workplace go beyond statistics, I wanted to hear real experiences, frustrations, and needs directly from those affected. These conversations gave me valuable insights into how ADHD impacts productivity, job stability, and daily work life, helping me shape a more meaningful solution.
To speed up my research and have a full script ready, I used Notta to transcribe the interview recordings. I then went through the notes, pulling out key quotes and spotting patterns.
I transferred the most relevant quotes onto a FigJam board, sorting them into three categories: Pain Points, Behaviours, and Motivations. Here are some examples:
Pain Points
Motivations
Behaviours
Key Themes
Here’s what I found from talking to people with ADHD:
How might we help individuals with ADHD manage their time and prioritise tasks effectively so that they feel less overwhelmed and more in control of their daily responsibilities?
Meet Emma Carter, the heart of my research. Whenever I hit a roadblock, I ask, "What does Emma need?" She was shaped by the pain points, motivations, and behaviours uncovered in my user interviews, guiding every design decision.
I mapped out Emma Carter’s journey, stepping into her shoes to understand what it’s like navigating tasks with ADHD. From the moment she sits down to work, distractions creep in, time slips away, and overwhelm takes over.
By breaking her journey into key phases, what she does, thinks, and feels, I uncovered where frustration builds and where design can step in to help. This process highlighted the biggest opportunities to create a tool that truly supports her workflow, rather than fights against it.
Focusing on the essential features for my MVP, I prioritised the core functions that would help Emma better manage her tasks and stay on top of her responsibilities. I created user stories and grouped them into epics to ensure the solution directly addresses her needs, particularly in task management and maintaining meaningful social connections throughout her workday.
I imagined Emma opening the app feeling overwhelmed and unsure where to start. The task flow guides her step by step — from writing a task with a template, to hiding distractions, to staying focused with one step at a time in Focus Mode.
Each screen was designed with her ADHD needs in mind: clarity, flexibility, and support. I refined the flow through testing and feedback, making sure it helped Emma feel more in control, not more stressed.
After sketching out a bunch of ideas, I picked the ones that felt the most intuitive and ADHD-friendly basically, the ones that made task management less of a chore. I mixed the best bits together into solution sketches, making sure everything flowed smoothly.
Once things started clicking, I moved them into Figma as low-fidelity wireframes, keeping it simple and focused on usability first. The fun, playful elements could come later. First, it had to work!
I ran two rounds of usability testing with a total of 10 participants, each offering valuable insights into how the design could better support users with ADHD.
After each round, I used a Design Prioritisation Matrix to decide which feedback would have the biggest impact and was quickest to implement. This helped me make purposeful, user-led changes—like improving task visibility, simplifying navigation, and making the reward system clearer.
The design didn’t just evolve—it became smarter, more focused, and more helpful with every iteration.
When I started thinking about the brand identity, I jotted down a bunch of adjectives that captured the vibe I wanted the app to give off. Words like playful, supportive, and encouraging helped guide my choices as I built the moodboard. I picked out images, colours, and typography that reflected those feelings, something that would feel warm and motivating, especially for users who might feel overwhelmed.
Colour Palette
I originally picked #DFB389, a soft golden tone, to give the app a warm and playful feel. But when I tested it against #FCFCFC (the background colour), it didn’t pass accessibility checks. So I adjusted it to #866B52, a deeper, earthier shade that still felt cosy and inviting, while also being much easier to read.
To add a gentle splash of colour and help users visually distinguish between tasks, I introduced three soft accent shades—#DCEDD5 (green), #BDE7E7 (blue), and #FDD1CB (peachy pink). These colours are used sparingly to label tasks in a way that’s fun and supportive, without overwhelming the user. They reflect the light, friendly mood of the app while still staying accessible and focused.
When thinking of a name, I knew I wanted something fun, supportive, and maybe just a tiny bit cute. I jotted down words linked to pets, motivation, and play—basically anything that felt like a tiny cheerleader in app form.
That’s when “Fetch” came to life. It clicked instantly. It's playful, easy to remember, and gives off big loyal-dog-energy—the kind that’s always by your side, ready to help. Just like a dog fetches a ball, this app helps you fetch your goals (minus the slobber). It perfectly sums up the app’s vibe: fun, friendly, and all about making task management less “ugh” and more “yay!”
High Fidelity Prototype
Marketing Website
To promote Fetch and encourage downloads, I designed a responsive marketing site that clearly communicates the app’s purpose: helping users with ADHD break down tasks and stay motivated using a cute, gamified experience.
The site gives visitors a taste of the app’s personality, explains how it works, and encourages them to try it by highlighting key features like the Pomodoro timer, pet rewards, and task breakdown. It’s built to feel playful, helpful, and totally Fetch.
1
Functionality needs to come first.
Prioritised working, usable features over something that’s pretty
2
Accessibility, accessibility, accessibility
It had to be front and centre in everything I designed
3
User testing humbled me.
Too much clutter, physical or digital, makes everything harder, but clear layouts and simple reminders bring back control.
